Really Catching Click-Fraud

Monday, April 13, 2015 -
2:00pm to 3:00pm

Speaker Name: 

Saikat Guha

Speaker Institution: 

MSR India





Click-fraud in online advertising siphons several tens of millions of dollars
from the online advertising ecosystem. In this talk, I'll talk about our in-depth
investigations into one of the most common ways of committing online
advertising click-fraud. I'll focus primarily on the techniques and parties
involved, their incentives, points of vulnerability, and how these vulnerabilities
can be exploited to get them to stop. This talk will not be recorded for reasons
that will become apparent during the talk.


Saikat Guha is a researcher at Microsoft Research in India. He is broadly
interested in advertising systems and privacy systems. Saikat received his
PhD from Cornell University in '09. He authored the RFC that now serves
as the best-practice for building TCP support in NATs and firewalls. In 2012,
he was named one of MIT Technology Review's TR-35 (35 young innovators
under 35). Saikat is always looking to help PhD students who need data to
achieve their world-domination goals.