The human visual system is a complex system that accomplishes remarkable tasks in real time. The human visual system has adopted many computational "tricks" to help it process in real time the constant bombardment of visual information that is being presented to it. One way that the human visual system deals with this massive amount of information is to select only a sub-set of information available and "attend" (i.e., deeply process) to that information.  3M research has conducted its own basic research and leveraged basic research in academia to build a computer vision model that predicts what people will notice in the first 3-5 seconds of viewing a scene or image.  This research has been translated into a commercialized product called Visual Attention Service (vas.3m.com) and deployed to Microsoft's Azure cloud computing system.  We will discuss the research conducted to develop the model along with the process of translating this basic research to a commercialized product.